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Liedekerke advises Be-Mobile on its acquisition of French player Mediamobile

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20/11/2018

 

 Liedekerke advises Be-Mobile on its acquisition of French player Mediamobile

 

 

 

 

 

 

 

 

 

 

 

 

 

 

A team led by Corporate and Finance partner Christel Van den Eynden successfully advised Be-Mobile, Proximus subsidiary specialised in smart mobility, on the acquisition of Mediamobile, the French specialist for real-time traffic information for car navigation systems.

Headquartered in Ghent Be-Mobile is a clear market leader in smart mobility and with a team of 145 people, provides services for monitoring and controlling traffic flows, intelligent toll collection, parking and public transport through service payment via smartphone. It acquired all of the share capital of its French sector partner which serves more than 20 automakers, among others Renault, BMW, Volvo, Toyota and Volkswagen, with traffic information services in their onboard navigation systems. Mediamobile, a subsidiary of the TDF Group created in the mid-1970’s – is one of the leading providers of real-time traffic and mobility information services in France, Germany, Sweden, Finland, Norway, Denmark and Poland and markets its services under the V-Traffic brand.

For the already strong niche player Be-Mobile, this acquisition is an essential development and takes the company one step closer to becoming the European leader, enabling it to increase its geographic presence in France, Germany, Poland and the Scandinavian countries – regions where it has not been previously active, and to strengthen its position in the automotive industry.

The French firm Gide assisted on the French side and senior attorney Jan Vreys and associate Stefania Sacuiu together with the IP/IT team supported Corporate & Finance Head Christel Van den Eynden in completing the deal successfully.

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