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Trade Practices and Consumer Law

Our experience in trade practices and consumer law covers all aspects of unfair competition and consumer protection under both Belgian and European law.

We advise our clients in the areas of advertising, sales promotions, sales methods, and commercial practices (including passing off), lotteries, games of chance, labelling, product legislation, unfair terms in consumer contracts and others. Our practice also focuses on various issues regarding data protection and electronic sales.

We advise clients and handle contentious and non-contentious cases.

We have vast experience in litigation, including summary proceedings.

In order to ensure the best possible service, we often work closely with other teams within our firm (usually IP and IT) or with our trusted foreign correspondent law firms abroad.

Etienne KAIRIS
Partner, Head of Practice
T : +32 2 551 14 32

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We regularly advise high profile clients on a wide range of trade practices and consumer law related issues.

Notable deals in which we are or have been involved include:

  • Advising financial institutions and insurance companies on combined offers in the context of financial services.
  • Advising an international marketing group on the legal issues regarding retail merchandising and the clearing of coupons.
  • Advising manufacturers about advertising and labelling of cosmetics and pharmaceuticals.
  • Advising a multinational manufacturer of personal care and household cleaning products about advertising and labelling issues, and assisting this manufacturer in disputes regarding trade practices (for instance against its competitor(s)).
  • Advising a tobacco manufacturer about various issues regarding advertising and trade practices.
  • Assisting an insurance company in a dispute with a consumer organisation regarding the indexation of premiums for admission to hospital insurance.